Latest Search Engine Optimization Tips for 2013

The website indexing process of Google has always been a secret path to online success for numerous webmasters. As per the definition of search engine giant Google, the better indexing needs proper optimization of contents and consistency of activities. Although, Google has shown the way to success in online branding, but you still need to keep yourself updated with ongoing changes in Google algorithms. Google Algorithms are the effective measures that decide the impactful presence of a website for Google robots during indexing procedure. In this way, if you are willing to achieve the targeted online traffic with your search engine optimization efforts, than you should learn the latest search engine optimization tips for the year 2013. These tips will help you in increasing the website’s ranking and becoming an appealing online brand.

Explore the Potential of Long Tailed Keyword: The use of long tailed keywords is comparatively new for several web masters, but it is now the most important tool for increasing the search engine rankings. As per the recent report on Google search trends, it has been found that more than 70% of the Google searches went as Long Tailed Keyword. Thus, you need to know the specific terms that online surfers use for reaching onto the specific locations such as “Who is the Strong Candidate for US Presidential Election 2012”. This kind of long key-phrase can be effectively used for bringing targeted online visitors, but the keyword should not be tempered even a bit from their original form.

Never Underestimate Google: While optimizing your website for leading search engines such as Google, you don’t need to underestimate the website auditing competency of Google. As a thumb rule, you should not use Black Hat techniques such as Keyword stuffing, cloaking, and link framing. All these techniques in the process of search engine optimization often results as the penalizing of a website from Google. Thus, you should always make the optimum use of keywords and avoid over use of links everywhere in the website.

Locate your Business on Google: It is a recent service from Google to enhance the online research experience of online visitors. With the help of this service, you can locate your business organization under Google Maps and Google Places, and Google Earth. Such listing on Google will help your customers to find the physical location of your organization. In addition, you can also make create your headers with location information details such as you can use “Five miles away from Ground Zero: New York”. You can use such headings in your meta-keywords and site content section.

Ask for Reviews: Reviews are the most recent search engine algorithms developed by Google. In this way, you can request your clients and friends to write the reviews and ranking up your products and services on Google Local, Yahoo Local, Angie's List, Foursquare, Yelp, and other locating websites. These reviews increase the reputation of online brands as well as generate back-links to your site for search engines. In this way, you need to be strict towards the quality of the reviews. All the reviews should be honest instead of biased and promotional comments.

Source:- Steve Graham is associated with Xicom Technologies as a Sr. Web Developer. Xicom is leading Java  development Company providing Java software development, Java application development services Enterprise Java Development, custom Java development, Java Web Development services & Hire J2EE Programmer.